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Digital Banking - Unisys

Project Background

Unisys, with 40+ years of expertise in core banking applications, came up with an initiative in 2023 called UniBank CAH, a white-labeled, AI-driven digital banking solution that empowers banks to configure their own digital services and deploy them on web and mobile (iOS & Android).

Key Features for Bank Customers

Secure Digital Banking Access

AI-Powered Financial Assistant

AI-Powered Financial Assistant

Login via biometrics, multi-factor authentication.

AI-Powered Financial Assistant

AI-Powered Financial Assistant

AI-Powered Financial Assistant

Smart recommendations, budgeting insights, and personalised financial planning.

Intelligent Transactions

AI-Powered Financial Assistant

Conversational Banking (AI Chatbots & Secure Messaging)

AI-based fraud detection, automatic bill payments, investment suggestions.

Conversational Banking (AI Chatbots & Secure Messaging)

Conversational Banking (AI Chatbots & Secure Messaging)

Conversational Banking (AI Chatbots & Secure Messaging)

AI-powered 24/7 customer support.

Smart Investments & Credit Scoring

Conversational Banking (AI Chatbots & Secure Messaging)

Smart Investments & Credit Scoring

AI-driven loan approvals, credit risk assessment, real-time investment recommendations.

Key Features for Banks

Feature Customization & Rollout

Feature Customization & Rollout

Feature Customization & Rollout

Banks can choose and configure features they want.

Marketing & Campaign Management

Feature Customization & Rollout

Feature Customization & Rollout

AI-optimized customer targeting for offers.

Risk & Fraud Prevention

Feature Customization & Rollout

AI-Driven KYC & Customer Insights

AI anomaly detection and compliance monitoring.

AI-Driven KYC & Customer Insights

AI-Driven KYC & Customer Insights

AI-Driven KYC & Customer Insights

Auto-verification, fraud prevention, and data intelligence.

Dashboard & Analytics

AI-Driven KYC & Customer Insights

Dashboard & Analytics

Real-time insights on customer engagement & transactions.

Why UniBank CAH Was Needed ? – Business Problems We Solved

Prior to CAH, banks using our legacy digital platforms faced multiple challenges:

  • UI & Experience Challenges:
    • Fragmented digital banking experience with inconsistent UI
    • No omnichannel personalization or tailored journeys
  • Operational Inefficiencies:
    • Manual admin tasks and onboarding workflows (e.g., KYC)
    • Difficulties managing campaigns, promotions, and branding at scale
  • Fraud & Risk Visibility:
    • Legacy systems lacked fraud intelligence and risk scoring
    • No centralized visibility across transactions and modules
  • Technology & Data Gaps:
    • Rigid architecture limiting scalability
    • Data silos between services and lack of integration

Client and market research revealed a clear need for a modernized, scalable, and intelligent administrative system that empowers banks to manage user experiences and backend governance seamlessly.

Design Goals

Customer-Centric Goals

Operational & Platform Goals

Customer-Centric Goals

  • Enable secure self-service for queries, onboarding, and transactions
  • Offer smart financial insights and personalized recommendations
  • Simplify account opening and loan application flows
  • Support card and rewards management

Bank-Centric Goals

Operational & Platform Goals

Customer-Centric Goals

  • Allow banks to brand and theme their interfaces
  • Provide dashboards for engagement and adoption tracking
  • Improve customer acquisition with better onboarding and lead tracking tools
  • Enable content and marketing campaign management through easy self-serve tools

Operational & Platform Goals

Operational & Platform Goals

Operational & Platform Goals

  • Ensure modular, scalable customization for each tenant
  • Support role-based access and low-code configuration
  • Achieve accessibility compliance (WCAG 2.1 AA+) & Internationalization (i18n & L10n)
  • Reduce operational overhead through unified governance

Design Direction

  • Focus on a dual-track experience: delight end-users with intuitive, self-service digital banking while empowering banks with robust configuration and governance tools
  • Craft adaptable, brand-consistent experiences by enabling tenant-specific UI personalization, theming, and journey-level UX tuning
  • Deliver frictionless user flows across onboarding, transactions, loan management, and support with a focus on clarity, trust, and ease of use
  • Embed explainable AI into the experience to power intelligent recommendations, contextual personalization, fraud awareness, and behavior-driven engagement
  • Prioritize accessibility and inclusive design from the outset to ensure equitable and compliant digital experiences for all users

STRATEGIC APPROACH

Team & Process Leadership

Execution & Quality Operations

Execution & Quality Operations

  • Build and scale a high-performing design team to institutionalize design thinking and execution maturity
  • Maintain collaboration with product and engineering teams to align vision, roadmap, and KPIs
  • Define and implement standard UX and UI design processes, including interaction design, visual design, accessibility, prototyping, and stakeholder communication
  • Establish a reusable Design System and a UI framework to promote consistency, accessibility (WCAG 2.1 AA+), and operational efficiency

Execution & Quality Operations

Execution & Quality Operations

Execution & Quality Operations

  • Embrace Lean and Agile UX methodologies, incorporating rapid prototyping, validation, and iterative improvement cycles
  • Set up streamlined design delivery and asset management strategies to ensure consistency, version control, and efficient handoffs to development teams
  • Follow quality benchmarks in design through UX Scorecards, peer reviews, design critique rituals, usability validations, and governance checkpoints
  • Incorporate inclusive design principles, tool standardization, and feedback loops for ongoing validation, optimization, and continuous improvement through DesignOps

Execution and Outcomes

Design Delivery

Quality, Testing, and Accessibility

Quality, Testing, and Accessibility

  • Delivered 40+ UX workflows covering onboarding, accounts, cards, loans, theming, branding, marketing campaign management, secure messaging, fraud monitoring, dashboard and more
  • Created navigation, presentation models, interaction patterns, Information architecture and task flows for end-to-end journeys
  • Produced Lo & Hi fidelity wireframes, interactive prototypes, and detailed designs for multi-device platforms

Quality, Testing, and Accessibility

Quality, Testing, and Accessibility

Quality, Testing, and Accessibility

  • Facilitated design critique sessions, sprint reviews, and QA checkpoints
  • Conducted usability testing across LATAM regions
  • Implemented accessibility checklist and validation using tools like Stark and AXE

Systems & Efficiency

Quality, Testing, and Accessibility

Systems & Efficiency

  • Established an enterprise-grade Design System with reusable components and accessibility tokens
  • Enabled faster GTM cycles via modular UI framework and DesignOps processes
  • Introduced a Design Capability Maturity Model with ongoing mentoring, performance tracking, and structured training programs to uplift design skills and foster continuous growth

AI-Driven Features & Experience Highlights

Customer-Facing

  • Conversational Banking & AI Chatbots: Customers could check balances, transfer funds, get bill reminders via an AI-powered virtual assistant.
  • AI-Powered Personal Finance Insights: Smart financial planning tools that analyze spending habits & suggest savings plans.
  • Automated Bill Payments & Transactions: AI-driven scheduled payments based on user habits.
  • AI-Powered Credit Scoring & Loan Management: AI analyzed transaction history & alternative credit factors for loan approvals.

Admin Experience

  • AI-Driven Fraud Detection & Security: Real-time transaction monitoring & anomaly detection.
  • Automated KYC & Onboarding: AI-assisted identity verification for faster customer onboarding.
  • AI-Based Predictive Analytics for Bank: Predictive insights on customer engagement, transaction trends, and operational risks.

Implementation & Agile Collaboration

Cross-Functional Collaboration

UX, Engineering, AI Teams, Compliance, and Solution Management worked in an Agile environment.

Design Deliverables

  • AI-Powered Wireframes & UI Mockups for chatbot, credit scoring, fraud detection.
  • High-Fidelity Interactive Prototypes & Usability Testing Reports for digital banking experience.
  • AI-Infused Customer Journey Maps optimizing user onboarding & security.

Impact & Business Outcomes

Conclusion & Future Prospects

Despite the project being paused in Dec 2024 due to financial constraints, Unisys successfully:

  • Developed a scalable, AI-powered, white-labeled digital banking solution.
  • Enhanced customer experience through intelligent automation & conversational banking.
  • Strengthened security using AI-based fraud detection & risk monitoring.

The foundation is in place for future AI-driven banking innovations.

Suhas Sudhakaran

+91-7019626627

Copyright © 2025 SuhasSudhakaran - All Rights Reserved.

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